Chicago Tribune from Chicago, Illinois • 25

6 0 0 0 0 0 Top advertisers tell how Coronet 8-page four-color section worked before, while and after it ran! "STORE CO-OPERATION REACHED ALL-TIME HIGH DUE TO HALLMARK CARDS' DRAMATIC 8-PAGE SECTION" Says Foote, Cone Bel ding 1 r-. V7 ifxt in Big, dramatic advertising is nothing new for Hall Inc. (Hallmark Cards). They are innovators from way back. But when they ran an 8-page, four-color roto bleed section on Hallmark Cards, in the December Coronet customer and store excitement was generated in a new and effective way! Filene's, Boston, devoted a whole window to Hallmark Cards said "the attractive story on Hallmark in Coronet was an excellent visual and 1 -Wlfc- St promotion tool around which to build an exciting display.9 1 Top Los Angeles Department Store said "our entire force thought it was terrific' Leading St.

Louis retailer reported, "was impressed with the fact that St. Louis newsstands carried Coronet banners which tied in with the Hallmark ad with great effect!" And so it went throughout the country. Moral: you wont to sell a mass item to a mass of people your best bet is Coronet. WHAT THIS DRAMATIC SPACE-BUY CAN DO FOR YOUR CLIENTS Whether you use it as a prestige-builder or a hard-sell advertisement, the Coronet 8-page section has spectacular impact. You can buy the section in various ways: A.

8-page four-color roto bleed, $42,752. B. 8-page black-and-white section, $30,080. C. 8-page two-color section, $35,648.

COST OF REPRINTS STRAIGHT 8-PAGE REPRINTS, only 1 each. 12-PAGE reprints, including four 2-color covers, only 14 each. 20-PAGE CATALOG, includes 8-page reprint and additional 8 pages for your sales message or dealer listing. Bound in four 2-color covers. 3 (J each.

and remember, Coronet single pages and double spreads (20 discount on spreads) also do a tremendous job. They, too, are among the most effective, most economical buys in the publishing field today. For more details call Frank O'Connell, Western Advertising Manager, DEarbom 2-7676 (0DOTlldi Average net paid rA.B.C. circulation 2,762,830 First 6 monilts 1952.