Chicago Tribune from Chicago, Illinois • 52

rood Guide 14 Section 4 Chicago Tribune, Thursday. May 24, 1973 On nutrition Watch those food portions Stouffer's knows how hard it is to stretch your budget these days. That's why we're offering you this great-tasting savings plan on Stouffer's fresh frozen baked goods. Take all three coupons to your favorite store and treat your family while this offer is good. 3Q ryTSTpt HOtQ By Jean Mayer Dr.

Mayer it professor of nutrition at Harvard University. COUNTING CALORIES not just the best way to long-term weight maintenance it's the only way. What causes so many people trouble, however, is that they do only half the job. It really involves two steps: First, get a calorie chart tovd look up the caioric content of portions of each food you eat until you are reasonably familiar with those numbers. Second, and apparently for many people the most difficult, learn to judge portion size so that you know for sure whether the hamburger on your plate is four ounces, with 325 calories or a larger one, with a correspondingly larger number of calories.

It's not really such a chore. Use a scale, if you can, for meat, fish, and so forth. Or take advantage of your butcher's or grocer's scale by noting the amount you have bought and subdividing it in equal portions. You should soon feel confident about what, for example, four ounces of fish fillet looks like 84 calories when raw the cooked content will depend on how many calories in oil or fat you add when you cook it, or the size of four ounces of boned canned chicken 210 calories, or four ounces of cooked hamburger 325 calories. Teaching yourself caloric content seems all the more important now that we have found in our studies in the nutrition department at Harvard that there are three major mistakes almost everybody makes in caloric estimations.

ONE ERROR THAT I already have mentioned is fall- tire to pay attention to portion size. The second Is an almost universal overestimation of the caloric content of "starchy" foods and an underestimation of the caloric content of ''protein" foods. Dr. Johanna Dwyer and I asked several hundred young women to guess the caloric content of high carbohydrate foods and of protein foods. They judged the starchy foods' calorie content at two or three times what they actually were.

By contrast, the womt-n consistently underguessed often by more than 50 per cent the caloric content of the protein foods. Finally, the third common mistake is to judge the caloric content of a food by its named component and pay very little attention to its preparation or what goes with it. A potato XVi inches in diameter, for instance, can range from JKLto 500 calories, depending on whether you bake it, mash it with" milk and butter, french-fry it, or make hashed browns out of it. TOO MANY PEOPLE think or a diet as a list of pwnitted foods rather than an indication of how much you should eat of what. You can reduce on any kind of diet if you eat a small enough amount of it.

You can get fat on any diet If you eat enough of it. The reason you are given a diet is not because any food "not on your list" would be fattening but because if you are going to cut down drastically on your overall intake, it becomes important to make sure that all your calories count. The more restricted the diet is in calories, the greater the knowledge required to make sure that the diet is not doficient in everything else. At very low caloric levels, in particular, it may become impossible to maintain nutritional adequacy without a vitamin and mineral supplement. IOC Stouffer's Cupcakes Iced Yellow and Devil's Fudge, There couldn't be anything nicer for a treat.

Dear Grocer: We'll reimburse you 10 plus it htndllni on the purchase of one package of Slouffer'i Iced Yellow Cop-cakes or Devil's Fudge Cupcakes, The customer pays any tales tax. Cash value 12(1. Redeemable only by retail distributors. Offer void where prohibited, taxed or restricted by law. Invoices proving purchase of sufficient stock to covet coupons presented for redemption must be made available Dpoa request.

For redemption, mail to: Stouffer's, P.O. Box 1742, Clinton, Iowa 52732. Olfcr good only in continental United States. STORE COUPON 1 I 1 II 1 LJ un 0 I lOtstouffer's French Crumb Cakes. Serve them like they are or topped with Stouffer's Escalloped Apples.

Dear Grocer: WeU reimburse yon 10' cmi it fcancHnf 00 the purchase of one package of Stouffer's French Crumb Cakes. The customer pays any sales tax. Cash TalM 120. Redeemable only by retail distributors. Offer void where prohibited, taxes or restricted by law.

Invoices proving purchase of sufficient ttock to cover coupons presented for redemption must be made available upon request. For redemption, mall to: Stouffer's, P.O. Box 1742, Clinton, Iowa 52732. Offer good only in continental United States. STORE COUPON i HAKIM RAISIN 3 "Ill i I niut i -j 10t Stouffer's Glazed Pecan Danish.

It comes apart for six individual servings. Dear Grocer: WeU reimburse yon lot phis it nandUng on the purchase of one package of Stouffer's Glazed Pecan Danish. I he customer pays any sales tax. Cash value 12W. Redeemable only by retail distributors.

Offer void where prohibited, mved or restricted by law. Invoices proving purchase of sufficient stock to cover coupons presented for redemption must be made available upon request. For redemption, mail to: Siourttr's, P.O. Box 1742, Clinton, Iowa S2732. Offer good only in continental United States.

STORE COUPON Here's a dime tohelpyou buy extra convenience. Keliogg's Jumbo cereal assortment. cfi3-J( Injure i apple! I Bx I II V3HNe. I av J3 l' 8 1 1 Jj 18 Happy Servings. CUT ALONQ DOTTECfUNB ftftMttfttfttttl tttt tttt ttttttt ttt tfttfftttfff tttttttt ttttttttr STORE COUPON jTif5n ji Now you can have Kellogg favorites in the cupboard and save a little money, too.

Keliogg's Jumbo Assortment gives you 18 very convenient servings. MR. OROCEfl: will ridiim thlt coupon plut 34 (or handling whf lr mi ol this ollor novo bn com pliod with by you ond tho con lumir. For paymtnt, mail coupons to: DEPT. P.O.

BOX 1172. CLINTON, IOWA 52732. Coupon honored only If aubmtttad by a rata ilar of our marchandno or claanng houto approved by ua and act in for, and at the rttfc of, tuch a retailer. Invoicet proving pure hate of sufficient atocH to covar coupona presented for redemption mutt ba thown upon requett. Any taltt tax mutt be paid by the contumer.

Offer good only in the United Statet and vtid where prohibited, licented, taxed. raeektrx-teirl ht lawf. faiinon Sub il FF lie -i I iv on Keliogg's Jumbo Assortment ect io coniitcaiton wnen wrmi vi hia offer have not been comoliad fact io conutcatton wnen lerma vi my I hi offer have not bean comoliad 1 1 II with. Cath valua; 120 of 14 HomeCoolriii' (OFftPl LIMIT! TO ONt COUPON KELLOOO IAUS COMPANf Kl FACKAGC PURCHASED) ioe 3 05 50 10 Onions are here iiif rm- mm Pure white onions, diced or sliced and ready to use A JUG OF WINE A LOAF OF BREAD THOU WITH WINE PRICES SPIRALING UPWARDS IS IT POSSIBLE TO ACQUIRE GOOD TABLE WINE AT LOW COST? tue Aucurn YPS! uai sai lOMS GALLONS 49 Introducing delicious cooking without tears. Just open the package, pour nM and you add delicious flavor to dozens FREE ot your tavonte not cooKea meais :v.wm r.ss-w' With every Gal.

(or equivalent) tKUMX 1 1 SAN FRANCISCO SOUR DOUGH BREAD Imported Doily il-'. racceirnloe moatlnaf ete mir AMERICA HAS BECOME WINE-CONSCIOUS 15 mors wine annually and art now approaching 1 4 bottles per capita annually. There ii only to much vineyard land on the globe to meet ever-increasing world demand-hence prices keep marching up those who art not prepared to pay astronomical prlcu for Umei names yet still want to diVA mod wine, we offer a 1 and many more. Look for HomeCookin' Onions Sliced or Diced in the produce department HERMANOS VINl YARDS of your store. It, ft; fromFreEclfs Del icious cooking without tears.

solution good honest California wines from the best areas of Sonoma in the Money-Sdving Half-Gallon and Gallon tlx MONEY-SAVING WINE ECONOMICS We all know a Gallon holds 128 oz. and a wine bottle generally holds 24 oz. This means that each Gallon contains 5 bottles. If you are good at mathematics, you will quickly discover that a bottle will cost you only $1.09. You will also find that if you buy a case of Four Gallons (equal to 20 bottles) your cost is further reduced to only $1 .05.

Not even a thrifty Frenchman can do much better! DONT LH THE LOW PRICE DISSUADE YOU All wines art honest, excellent, and delicious I 1 I I i. I' 1 STORE COUPON MOUNTAIN ROSE MOUNTAIN RED MOUNTAIN An enaaaina rose. BURGUNDY A Sof- WHITE CHABLIS SMILE! Fruity, a hint of sweet- ter burgundy. Very Mild and clear. Dis- Here's 12C off on new HomeCookin'Onions nets.

mellow. tmctiveK tMt Vt-i Una, i a si a Ij P'1 Vi'JT -T DIllVtHY ANYWHERE IN CHICAGO AREA ON CASE SALES WINE AND LIQUOR MERCHANT 3401 S. HARLEM, BERWYN 60402- csia rezm Send to me at Ihe Wlowmg obdreui NAME ehase of sufficient itock to cover coupon pre-sented for redemption must tie shown on request. Void where prohibited, tsed, or restricted tnj law. Customer pays sales tea.

Cash value 129 Of lr. Grocers, mall coupon to The H. T. french) Company, P.O. Boa 1044, Elm City.

C. J7I2J. Mf. Crort: ths R. T.

fff rtrh Company will reimburse you plus 3c handling 1) this coupon It rrdrmril on th sale el frenrh't HomsCoosIn' Onions. Other application constitutes Ittut). Fall. UK to enloiee thete shall tint be deemed waiver ol any ol the conditions. Coupons may not I KQiRcCooMif viler enpim nuusi ji, note beupon.

si assignee or iianiienco, invoices ptoving pur ADDRESS CITY QTY. PHONE- I Hi natmniiMQ-iueitSiat 120! coap 1 I i STORE COUPON eottloa coat $11.93 $10,95 eoetejie Oal. 4 Gal. 3 49 Cot. tt.49 'I Oal.

S3.49 Oal. 13.49 Col. 13.49 Mf. Owbllt Ml. Ooblis Ml.

Red SurguneV Mf. (Ud Sorgundy Ros-MI. Rom 3401 S.Harlem Be rwyn Chicago 277-2615 Suburban 7491160 823 Ne Washington Naperville 355-8300 6540 S. Pulaski Rd-Chlcago RE 5-7900 4753 W. 47th 581-4680 3124 Cornicle Chicago 521-0280 caeeS20.93 Add 5S Sales Tea Jelly Side Down" is the name of Nancy Stalil'i column.

Nancy writes some of the funniest aterftl round. You can follow her column exclusively in the feature pages of the Chicago Tribune. COD. Check eeidoeecj Pi Gill inmogee td tare twrtaseet 3.