Chicago Tribune from Chicago, Illinois • 103

Chicago Tribune, Monday, November 18, 1985 Section 5 7 HE CARRINGTONS Tempo Networks' news anchors in a race to capture the summit -and prestige AND THE COLBYS Imide tftelovelfmte relationships of television's first families. Tom Shales I 51 3 I 4 availability of Soviet spokesmen for use on the air. The Russians have become wise in the ways of media, even to the extent to scouting locations for the best camera angles the way the Reagan White House has often done. "The Russians are being very cooperative," says Steve Friedman, executive producer -of NBC's "Today" show. NBC News vice president Gordon Manning spent September in Moscow and reported back to Friedman that there would be "a full plate of Russians we can put on the air," Friedman says.

Gralnick was asked about the possibilities for overkill, which seem considerable. Would the networks have to manufacture their own news, as they have been known to do at uneventful political conventions? "I've never bought the argument that we try to invent our own news at conventions in the first place," Gralnick said. "This is not going to be a case of overkill at any rate. We are a 24-hour news operation that needs the manpower in place to cover this story as it develops. You can't not put your assets in the field to cover a story like this." However, he also conceded, "The only possible problem is an absence of news, especially when you've got them spending two full days behind closed doors." decibel rebuke.

ABC News did the most to hype the summit in advance, in part because it is considered another strategic chance to show off the international erudition of anchor Peter Jennings, who hasn't set the world on fire so far on "World News Tonight." For weeks ABC has been promoting the summit as a chess game, replete with animated chess figures. Gralnick says he doesn't think the characterization trivializes the talks "because in many ways, it is a chess game." At CBS News, where nothing has been going very well lately, the summit will be a chance to regain prestige. The news division has been the subject of intense industry gossip in recent weeks, cresting on a Black Monday when stories broke simultaneously in several publications about internal woes. At the summit, they'll try to polish up lost luster. One new wrinkle greeting the networks in Geneva is the ample for 1 Good Morning America OSTARTING TODAY! 7:00 America's 1 morning show goes behind the scenes with the stars of Dynasty and The Colbys.

David Hartman and Joan Lunden WMnngnn ran vvnwi urxxap They don't call it "the sum- mit" for nothing. For the news departments of the three major networks, the U.S.-Soviet talks in Geneva are likely to be the major protracted competitive story of the year. They nave no national conventions or elections to cover, so they're putting all their high-priced eggs into one imposing basket. In so doing, they may well blow the story out of proportion. They are likely to raise hopes for a major agreement higher than they ought to be raised, and despite all the cautionary protestations of administration officials prior to the talks.

But network news is largely the science of excess, and Americans have learned to live with it. CBS News anchor Dan Rather virtually sneaked out of town a day ahead of Tom Brokaw of NBC News and Peter Jennings of ABC News to get a jump on the competition. There was another differ-: ence in their travel plans. Brokaw flew first-class but, says CBS News spokeswoman Ann Morfogen, "Mr. Rather is flying business-class." So did Jennings, an ABC News spokeswoman said.

Rather likes to bop around CBS in his suspenders referring to his' Operation as a "lean, mean news-' gathering machine." CBS is traveling leaner, if not meaner, to Geneva than its competitors, with a reported budget for the entire trip of $580,000, compared with a reported $1.8 million for ABC News and $2 million or more for NBC News. However, ABC and NBC sources dispute those figures. "No, no, no, that doesn't have anything to do with any budget I have seen," said Jeff Gralnick, who is supervising ABC's coverage. The $1.8 million figure is "way off on the high Side," Gralnick said. An executive at NBC News scoffed at the reported figures for all three networks and said, "Look, it's over $1 million, and everybody is spending u7- including CBS.

Regardless of that tiff, NBC and each have sent more than ISO people to the summit some from European bureaus whereas CBS News sent just over 100. Some CBS News insiders look at it this way: The No. 1 news division has daringly, or recklessly, cast itself as underdog. Each network sees a different challenge in the summit, but all those challenges are tied to competition. For NBC News, a spectacular showing will help erase unpleasant in-house memories of the network's botched coverage of the summer's TWA hostage crisis.

Anchor Brokaw's absence, and other misfires in the coverage, became such embarrassments that NBC Chairman Grant Tinker reportedly called in NBC News president Lawrence K. Grossman for a high- Cowt oil Chaimel 2 for a new sitemooz: Monday AMFF.l highlights MORMNO a fFM tt-MORNMQ EDOTOM. Nanus, anl MNa un-mxm pu ji-ohathon brandmber SHOW. laO-WON AM 7J0J-WALLY PHLUP8 SHOW. 591-7200.

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